Santiago Arias,Ph.D.
INSIGHTS4NEGOCIOS
Research Consultant & Insights Analyst
With a decade of research spanning academia and industry, I deliver consumer insights that drive business growth. Motivated by a desire to create impact beyond academia, I transitioned from academic research to industry, combining Ph.D. training with marketing research experience and an MIT certification in Data Science & Machine Learning. I optimize marketing research with advanced analytics to predict consumer behavior, helping refine marketing strategies by transforming deeper insights into actionable solutions.